Zumiez Design Internship
OverviewI spent the summer of 2019 as a graphic design intern in the Zumiez Brand Marketing department. My work was featured in stores, on the Zumiez website, the Zumiez stash app, and on Zumiez social media accounts. I was the first intern to create a sticker, which was distributed worldwide in Zumiez stores during the 2019-20 holiday season. You can see a few projects and a bit of the process for each, but feel free to inquire for more detailed descriptions.
ReflectionDuring my internship, I was able to improve my communication skills by working cross departmentally. Each designer consistently had to check in not only with the design team, but also with the creative director, art director, brand marketing team, web team, and various other members of Home Office. After my 3 months there, I have developed a much deeper understanding of how to work within a creative department, and how to effectively manage and complete multiple tasks by their given deadlines.
My greatest takeaway from this internship was the opportunity to think outside of conventionality. At Zumiez, every employee is encouraged to come up with creative solutions that ‘blow fucking minds’, and this approach allowed me to take good ideas and evolve them into something great, unexpected, and even more on brand.
Large scale mural I designed for Zumiez Home Office: Displayed from Aug 2019–Jan 2020
Holiday StickerThe brand marketing design team was asked to work on concepts for the upcoming holiday seasonal signage and sticker that would be utilized for print assets in stores and digital assets for emails and website use. We worked independently on designs and concepts but came together to pitch, critique, and review work. My visual concept was originally pitched for in-store seasonal signage, but was selected to evolve into the upcoming holiday sticker design. Over 4 million prints of this sticker were distributed worldwide in Zumiez stores and online during the 2019-2020 holiday season.
Final, printed sticker placed on notebook
Digital assets were used across Zumiez social media accounts
Process: Signage Evolution
Process: Sticker Iterations
InternalIn addition to the customer-facing work I did during my internship, I had the opportunity to work on projects that were exclusive to Home Office and Zumiez employees.
RocktemberRocktember (or Rocktober, depending on the time of year) is an annual event hosted at Home Office in Lynnwood. The event hosts regional, district and store managers from Zumiez retail locations across the globe as well as representatives from a multitude of Zumiez brands. It provides the opportunity for store employees to expand their knowledge of the Zumiez brand, connect with other employees, and have face to face interactions with the brands they carry in their stores.
Given the theme of travel as well as a logo and a few assets that were created by one of my design team members, I was tasked with developing a visual direction for the event. I spent 2 weeks working alongside the design team to develop additional signage and assets for the event.
Food tickets utilized at food trucks during the event
Staff and guest credential passes
Banners posted throughout the hotel where employees spent the event weekend
Sandwhich board signage used at the hotel and event
In-Store Events & Exclusive Brand ExperiencesIn partnership with brands that Zumiez carries in store, Zumiez hosts a multitude of in-store events and exclusive brand experiences. When working on these projects, I had the opportunity to create the in-store day of event signage, pre-promo digital and print promotional assets, and social media assets for my assigned events.
Swixxz In-Store EventMaggie Lindemann, the founder of SWIXXZ clothing line, did a meet and greet event at a Zumiez store in Boston. I was responsible for all pre-promotion print and digital work (including emails and social media posts), day of event signage, activation assets and post-event digital assets. I was provided with past visual references used for the brand, SWIXXZ's preferred visual style, and guidance from my mentor and art director to reach the final design solution.
Maggie signing posters at the event
Final printed poster, given to event attendees
Instagram story event promotion
In-Store 14x11 print event promotion
In-Store 4x5 flyer event promotion
The Zumiez StashThe Zumiez Stash features member exclusive opportunities to earn points and exchange them for the chance to win exclusive material prizes and experiences. I worked on assets for The Zumiez Stash in conjunction with a few events, as well as promotions for giveaways that were featured on zumiez.com and social media accounts.
Zumiez Stash promotional business card distributed in stores
Instagram story giveaway promotion
Skate with CONS Exclusive Brand Experience
Digital giveaway promotions in various sizes
Landing page design for contest entry